Cookie Press Retail Brand Identity

We were approached by a client to work on the branding and identity for an ice cream sandwich store concept. After describing their target market and goals for the company we were asked to design a graphic identity for their concept, store name, logo ideas, a color palette, and eventual architectural and interior design ideas for their franchised store locations. After thorough research we presented a book that referenced case studies that reflected the identity concept we created. These case studies allowed the client to react to tangible imagery and provided the feedback we needed to move forward on logo and store design.